Happy Christmas?

No, Non, NON! If you were trying to sell your apartment for €1 078 000 would you really choose this as the principal photograph to represent it?
Picture - ALMA immobilier

It's nice to work with someone else who understands the business but can really appreciate that Paris is...well, different. Our client Carol Carnevale is a realtor from Palo Alto in California. Funnily enough, there are some similarities with our taglines, Bonapart is "the art of real estate" while her company is "Mastering the art of real estate"!

When I sent some apartment reports and visual samples through to her I giggled at her comments on the shocking state of the typical French realtor's apartment presentation. We call it French shui instead of Feng shui......

Carol commented; "As you can tell from looking at our listings, all of them are staged and visually very attractive. My business partner, Rosemary, is the one who started this way of presenting homes about 25 years ago. To present an "unstaged" home in our area is simply not done. The concept has reaped many extra dollars for sellers, and has started an entire new business opportunity locally. One of the apartments showed a small shower which you could hardly see because so many large coats were hanging on a hook. Looked like a closet/bathroom! We've had some good laughs on our end".

I agree with Carol that LaForet Immobilier is a cut above the rest. But the other presentations make us laugh until we cry. Sometimes the vendors don't even seem to have made the beds for the photographer!

Comments

[susie]

Maybe it's not just Paris
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